The Ministry of Ayush has received written and online complaints of misleading advertisements and 804 such instances of improper advertisements allegedly of herbal and Ayush products.
The parliamentary panel stated that it is the “need of the hour” to strictly monitor and regulate misleading advertisements promoting the sale traditional medicines.
A parliamentary committee has rapped the health and Ayush ministries for their “laid back” approach in the framing of a new legislation to regulate misleading advertisements promoting the sale of Ayush medicines.
“The committee is of the view that a strong and strict regulatory framework is essential for quality control of Ayush drugs,” the panel said.
Due to monitoring by the Advertising Standards Council of India (ASCI) and the Grievances against Misleading Advertisements (GAMA), 65% of the advertisements found misleading were withdrawn or rectified and the rest were forwarded to State AYUSH Drug Regulators, the ministry of Ayush has informed the panel.
The committee strongly recommend a definite time line within which the new legislation should see the light of the day.
The Ayush ministry has signed an MoU with ASCI for suo motu monitoring of Ayush advertisements appearing in print and TV media.
The ASCI reported that about 65 per cent of the advertisements found misleading were withdrawn or rectified and the rest had to be forwarded to the respective State Ayush drug regulators for necessary action.