Essential contents for doctors’ websites

Dr Mansoor Ali

In the past 5–10 years’ websites have become the dominant marketing and advertising medium for medical practitioners, resulting in a major change in the way many patients access information easily.

Doctors must understand that online strategy is by far the #1 method to grow patient volumes, and build their clinic’s profitability.Since almost all individuals using their smart phone to find out a good doctor or a treatment plan.

A physician has to see that he maintains a website or a blog, which enables him to be in touch with the masses beyond the immediate locality.

Blog writing  : Good medical information, several articles regarding prevention of diseases, hygiene,epeidemic diseases etc. need to be posted to attract more readers.

Detailed information about the doctor, his qualification and licenses, facilities offered, contact information should be readily available on the web page.

Websites include beautiful custom designs and features that allow medical practice to market effectively and educate patients.

You can create yourself at or or seek the help of a web designing company or You can hire an online consultation platform from web portals

Requirements – websites should display 

  1. The website should be simple, mobile friendly and in responsive theme.
  2. Easy navigation – with details of the doctor, consultation time, location, phone numbers etc in the home page itself.
  3. A good case record form – format as available at : or or
  4. Payment gateway or your account details
  5. Cured cases with photographs
  6. Search engine optimization or Listing
  7. Good presence in social media
  8. Articles or research papers
  9. Your achievements and awards  – a personal website means self-marketing.
  10. Salient features of your treatment
  11. Areas of specialization – select some areas where you can excel
  12. Direction to your clinic – Google map
  13. Testimonial page
  14. Links to your social media pages
  15. Chat facility
  16. Google adword campaign

More Local patients
A good website with listing  in search engines will give you more local patients also in addition to patients from remote areas

For example Just type or copy paste “ best homeopathy doctor Calicut” – you will get my name in at least four places on the first page of Google. There are so many senior and expert doctors in our city, but my name displaying higher in Google.

Set up an Online Homeopathic Clinic and become a flourishing ‘international homeopath’ consulting patients around the world, sitting in the comfort and ambiance of your home or office!

Remember : Your website should be updated regularly with more photos or articles  and evaluate your online presence periodically

My website :

Dr Mansoor Ali KR
Asso. Professor, Govt. Homoeopathy Medical College. Calicut,,

More useful articles on clinic design


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